Lily & Lime

Brand Launch

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Lily & Lime is an easy and affordable wedding photography service company reinmagining the way wedding photographers and lovers connect.
I lead creative direction for the launch of the brand, from identity to web to video and beyond.
Site: lilyandlime.com
Agency: Torque Digital
Creative Direction: JP Ramirez
Design: JP Ramirez, Ben Ludwig, Drue McCurdy, Lena Masek, Javad Khadivi
UI/UX: Ben Ludwig, JP Ramirez, Lena Masek
Video Editing + Animation: Javad Khadivi, Alex Doyle
Photos images: Lily & Lime

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The mark itself is clean and straightforward, set with an approachable typeface.

 

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The mark incorporates several symbols we felt were close to the brand: the literal imagery of “lily” and “lime”, and also heart and circular shapes to represent love and harmony.

Depending on the application, multiple orientations were created.

 

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Dalton Maag’s Plume typeface was chosen for it’s slightly quirky personality, which held true to the positioning of being an informal, fun, and budget-friendly brand. It’s overall cleanliness and modern styling also represented the new wedding photo process the brand is bringing to the market.

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A green-heavy color palette was developed to be fresh, lively, and not your conventional wedding colors.

 

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With the website itself being the main product, careful consideration was given to the user flow, while continuing the lively and fun branding┬ásystem. The “lily” and “lime” images become branding elements used throughout the site.

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We also created a brand on-boarding video for new customers to easily understand how the process worked. A storyline and set of characters were developed and styled to fit the aesthetics of the brand.

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