What I enjoy
- Crafting and evolving complete brands.
- Designing physical and digital experiences.
- Researching, prototyping, testing, repeating.
- Upholding typography as an expressive medium.
- Reimagining design principals.
- Visualizing data and information as a narrative.
- Teaching the design process.
Design is a methodology. It can be applied to any problem—regardless of medium. It is a mental framework, one that I've applied to advertising, branding, data, digital, experiential, environmental, print, product, user experience, and user interface projects.
Massimo Vignelli said,
"If you can design one thing, you can design everything".
And so, simply put, I refer to myself as a Designer. If you're ready to see what I can help you or your organization create, please reach out.
