Intuit (2026) — JP Ramirez Studio

Overview

From 2018 to 2026 I lead global brand design for Intuit, initially as an individual contributor then expanding into management, building the Intuit Brand Design team from 2022–2026 from the ground-up. This included defining the team org chart, opening and hiring key roles, then annually expanding reqs. As the primary POC for brand design across senior leadership, I facilitated design strategy and regularly presented work to the company executive leadership. Internally, I closely collaborated with our Operations organization to monitor and manage resource bandwidth, and lead all team op mechs from weekly statuses, to project meetings, to individual contributor 1:1s and performance reviews.

Key initiatives I lead included:

Refreshing, maintaining, and expanding the Intuit Brand visual identity system, starting expanding from the ground-up in 2018, to a complete overhaul refresh in 2023, and onward leading a future refresh for 2026 prior to my departure.
Overseeing brand experiential design development of 40+ internal and external events every year. Events ran a range from the largest annual fintech conference for 10000+ attendees in Las Vegas, to week-long Global Engineering hack-a-thons, down to quarterly company-wide all hands events catering to 18000+ employees across 21 global sites.
Being the primary POC for Intuit brand design across the company—directing design for partnership projects alongside Intuit Workplace (office brand design); Partnerships (Intuit Dome/LA Clippers); Corporate Responsibility (Education programs/Annual Report/Community Events); and Product Design systems (custom product typeface design/color palette development/brand product harmony).